Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations...(展开全部)

From Publishers Weekly Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greate...(展开全部)

From Publishers Weekly Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greate...(展开全部)

From one of the world's leading experts on unconscious racial bias, a personal examination of one of the central controversies and culturally powerful issues of our time, and its influence on contemporary race relations and criminal justice. We do not have to be racist to be biased. With a perspective that is both scientific, investigative, and also informed by personal experie...(展开全部)

From one of the world's leading experts on unconscious racial bias, a personal examination of one of the central controversies and culturally powerful issues of our time, and its influence on contemporary race relations and criminal justice. We do not have to be racist to be biased. With a perspective that is both scientific, investigative, and also informed by personal experie...(展开全部)

All of the Earth's ocean, from the equator to the poles, is a single engine powered by sunlight - a blue machine. Earth is home to a huge story that is rarely told - that of our ocean. Not the fish or the dolphins, but the massive ocean engine itself: what it does, why it works, and the many ways it has influenced animals, weather and human history & culture. In a book that wil...(展开全部)

All of the Earth's ocean, from the equator to the poles, is a single engine powered by sunlight - a blue machine. Earth is home to a huge story that is rarely told - that of our ocean. Not the fish or the dolphins, but the massive ocean engine itself: what it does, why it works, and the many ways it has influenced animals, weather and human history & culture. In a book that wil...(展开全部)

National Geographic Explorer and TED Prize-winner Dr. Sarah Parcak gives readers a personal tour of the evolution, major discoveries, and future potential of the young field of satellite archaeology. From surprise advancements after the declassification of spy photography, to a new map of the mythical Egyptian city of Tanis, she shares her field’s biggest discoveries, revealing...(展开全部)